Autor: Dave Wieneke

Cinco años en adelante: las interfaces de voz funcionarán como su “otro cerebro”

Hace aproximadamente una década, fui invitado a la conferencia magistral The Future of Digital Marketing en Londres. Los organizadores advirtieron que mi charla sobre cómo la era de los... ...Read more

Sessions we’re looking forward to at HCIC 2019

The Healthcare Internet Conference (HCIC) is just around the corner. One of the hottest conferences for those working in the healthcare marketing landscape, HCIC promises to bring together big ideas surrounding... ...Read more

SEC Analysis Determines How Customers Buy

Knowing whether buyers conduct consideration with complete, partial or minimal information about the qualities of goods they seek is an essential starting point for customer experience strategy. This method... ...Read more

Build strong digital experiences with PK and Johns Hopkins

PK, the Experience Engineering firm, recaps items covered in a free webinar on January 23, 2019 (noon-1p.m. Central Time) convened by eHealthcare Strategies and featuring PK and Johns Hopkins. What... ...Read more

Building Strong Digital Experiences with PK and Mayo Clinic

One of the fun parts of writing an annual benchmark report on the digital strength of some of the best hospitals in the U.S., is that it’s allowed me... ...Read more

Non-staffed clinics and pharmacies get test run in China

Ping An is China’s second-largest life and property & casualty insurer. In the next sixty days, they plan to open 1,000 non-staffed clinics. This is just two months from the debut... ...Read more

Increasing the value of patient relationships at One Medical

90% of healthcare consumers believe that advanced technology is available to connect them with providers. But the same research by Black Book says that under 10% of providers believe they... ...Read more

Framing Stronger Hypotheses: Elaboration, Iteration, and a Mad Lib

I was leading an innovation workshop for a technology company where research and discovery are a big part of their culture. Call it being fact-based, empirical, or scientific –the... ...Read more

Lead Change by Deleting Status Quo Assumptions

Everyone’s Uber moment lies somewhere ahead. Leaders know digital disruption is an implicit burning platform in every business. Your choice is whether to start leading change now—or wait for... ...Read more

Healthcare Policy Trends Spur Innovation

From mega-mergers to website usability, federal healthcare policy trends continue to trigger innovation in the industry. As the new year begins, I visited with healthcare leaders and technologists about... ...Read more