Autor: Martin Mehalchin

Visión 2020: predicciones sobre el futuro del comercio minorista

Si bien hemos escrito extensamente el año pasado sobre cómo los minoristas pueden sobrevivir al apocalipsis minorista, nos sentimos optimistas a medida que nos acercamos al próximo año. Las... ...Read more

The Real Source of the Retail Apocalypse: Failure to Innovate

Retail is in the middle of a bankruptcy epidemic. Year-to-date retail closures in the U.S. have already exceeded the entirety of 2018 and industry stalwarts aren’t immune. More than... ...Read more

Watch These 3 Trends to Drive Greater Flexibility and Personalization in Retail

You don’t have to look far to see disruption taking its toll on physical retailers: With new subscription commerce companies like Stitch Fix, Dollar Shave Club and Loot Crate... ...Read more

Making Personalization Work for You

More often than we see good examples of personalization, we see the bad. There are countless examples across social media of customers experiencing companies missing the point when it... ...Read more

Making Marketing Personalization Work for You

More often than we see good examples of marketing personalization, we see the bad. There are countless examples across social media of customers experiencing companies missing the point when... ...Read more

Shoptalk 2018: Three Trends to Look For This Year

In three short years, Shoptalk, which will draw 8,000 retail professionals to Las Vegas from March 18th to the 21st, has emerged as a giant, must attend retail conference... ...Read more

5 Musts For A Successful Customer Engagement Program

As brands seek to remain relevant and deliver value to their customers in the digital age, customer engagement has become a focal point on the agenda. Marketers now know... ...Read more

Amazon Go Shows That Most Retailers Still Haven’t Learned

This week in retail started with the news that Amazon would be opening Amazon Go, a cashier-free, app-based shopping experience concept that I am almost certain will grow into... ...Read more

The Unique Challenges of B2B CX

B2B CX presents unique challenges  While Voice of the Customer, Journey Mapping and other key techniques used by Customer Experience professionals can be equally useful in both Business to... ...Read more

The Connection Between Culture and CX Strategy

One of the questions that Customer Experience (CX) leaders often grapple with is how to build a truly customer-centric culture in their company. Most realize that culture will be... ...Read more