Autor: PK

Dave Wieneke teaches courses for Mini-MBA in Healthcare Management

This summer, our Healthcare Practice Director, Dave Wieneke, has been recording twelve modules on Healthcare Marketing for the Mini-MBA in Healthcare Management at Rutgers University. The self-paced 14 week... ...Read more

Considerations for selecting a content management system

So you’ve decided it’s time for your organization to select a new content management system. From here, it’s just a matter of gathering information about what’s currently out there,... ...Read more

3 Reasons to Use Sitecore EXM for Email Marketing

Sitecore’s Email Experience Manager (EXM) has been around for more than five years but has only become an official feature of Sitecore 9. EXM allows marketers to create personable,... ...Read more

Putting the Pieces Together: Tips for Connecting Fragmented Data

Consumers increasingly expect an omnichannel shopping experience, and retailers are beginning to feel the urgency to respond. According to a recent Shopgate report, more than two-thirds (67 percent) of retailers now say omnichannel retailing... ...Read more

Learn to Set Up Your Microsoft Azure Dashboard with Dylan Young

It can be intimidating to learn how a new technology platform functions. Even the most technologically-savvy among us can feel disoriented by an unfamiliar interface and overwhelmed by all... ...Read more

Winning the Energy Utility Digital Experience Game

While recently researching technology adoption curves, I noticed many readily available illustrations begin with the emergence of the electrical grid. That seems to be a sensible entry point to... ...Read more

Get Ahead of the Curve with Digital Accessibility

It’s 2019. The Americans with Disabilities Act has been on the books for almost twenty years, the internet has been mainstream for a quarter century, and mobile devices have... ...Read more

Medical Wearables: A Powerful Tool in the Journey to Better Patient Outcomes

Disruption is coming to a healthcare provider near you. Telemedicine, artificial intelligence (AI), interoperability, data analytics and mobile data are poised to have a major impact in the healthcare... ...Read more

The Hidden Cost of Faxing in Healthcare

What if it took 3 months to get an appointment with your dry cleaner? Or your bank needed to be financially incentivized to digitize your account records? What if... ...Read more

Martech West and the Rise of Customer Data Platform

One thing was evident last week at Martech West in San Jose, California: The Customer Data Platform (CDP) is settling in as a foundational element in the marketing technology... ...Read more