National Telecom’s Redesigned App Engages 2.5 Million Active Users Each Week
A large international telecommunications firm had released an app that rewarded loyal customers with free products and a chance to win fun prizes. The company partnered with several iconic brands, including leading fast food chains, a ride-sharing service and movie ticket providers, to offer its customers freebies. With a strong brand identity of its own, the telco needed a sleek, engaging app that set the tone for style as well usability.
A year after the app’s launch, the company had gathered extensive feedback from customers, internal users and partners. The telco turned to PK for help redesigning the app to address evolving customer pain points, business objectives and stakeholder input. Of paramount importance was improving the app’s availability – the telco’s servers often couldn’t handle the load from incoming traffic.
PK worked closely with the telco’s teams and vendors to deliver an easy-to-use, visually appealing app with zero downtime. The project, which was completed in less than six months, made it easier for users to redeem prizes. An updated user interface and gameplay greatly improved the user experience, and back-end improvements increased the app’s responsiveness and eliminated downtime. The result was a more responsive interface with just in time code assignments that enabled speed and flexibility.
PK also provided testing and follow-up support, helping ensure the success of an app with more than three million downloads.