Tecnología y software

Vea las últimas noticias, eventos y artículos de PK sobre tecnología y software. Obtenga valiosa experiencia en conocimientos de ingeniería y comience a optimizar su organización hoy.

Finding Millennials [Infographic]

The Millennial takeover is happening now. In 2019 they surpassed Baby Boomers as America’s largest living generation. Millennials are now a major part of the technology purchasing process for... ...Read more

On their Terms: Shifting Sales Tactics for Millennial B2B Tech Buyers

The classic stereotypes of B2B tech buyers no longer hold true. They are more likely to arrive tattooed and in sneakers and jeans than a suit and tie, and... ...Read more

On their Terms: Evolving Customer Success for Millennial B2B Tech Buyers

We’ve talked in past posts about how Millennials are stepping into B2B buying roles and overturning traditional ideas about how buyers want to interact with technology companies. But what... ...Read more

On their Terms: Millennials Shift the B2B Buying Journey

Enterprise technology buying is changing, driven by two major trends: the consumerization of B2B and a generational shift as Millennials step into decision-making roles. This has implications for everyone... ...Read more

Healthcare You Wear: Innovations Worth Getting Excited About

At PK we spend a lot of time thinking about healthcare. In particular, we might be regarded as slightly obsessed with improving the digital patient experience, which is why it... ...Read more

5 Ways for SaaS Companies to Drive End User Adoption

Organizations everywhere are switching to cloud-based tools to run their business. In 2016 alone, Forbes projects that companies will spend $12 billion on SaaS and PaaS capabilities, and that... ...Read more

7 Steps to Successfully Implement Sales Enablement Tools

Highspot recently published reports from three leading analyst firms listing 52 companies with sales enablement technologies. Clearly, sales enablement capabilities are top of mind for many companies these days.... ...Read more

Mobile-Optimized Website vs. Mobile Application…or Both?

With all of the hype around mobile applications and the success of the iPhone Appstore,  we’ve had a number of our clients ask us how they should approach mobility. ... ...Read more