Connective DX

News, events, and articles that originated on the Connective DX website before joining forces with PK.

Hospital Digital Experience Index 2018-2019

The Hospital Digital Experience (HDX) Index is a method for baselining the digital patient experience on hospital websites. It combines publicly observable use data and expert testing to spotlight... ...Read more

Sessions we’re looking forward to at HCIC 2019

The Healthcare Internet Conference (HCIC) is just around the corner. One of the hottest conferences for those working in the healthcare marketing landscape, HCIC promises to bring together big ideas surrounding... ...Read more

Reflecting on 10 years of the New England Sitecore User Group

On October 16, we celebrated the 10-year anniversary of the New England Sitecore User Group meetup. The group, or #NESUG as it’s come to be known, was created by... ...Read more

What is a front-end developer these days?

The web as we know it is changing. The technologies, the software that they power and the talented minds that write them have all been experiencing a dramatic shift... ...Read more

How we approach digital experience design

One of PK’s guiding principles is that the best digital experiences are human experiences. To this end, our experience design team collaborates in ways to ensure that our clients achieve... ...Read more

Considerations for selecting a content management system

So you’ve decided it’s time for your organization to select a new content management system. From here, it’s just a matter of gathering information about what’s currently out there,... ...Read more

Reducing Call Volume While Maintaining C-SAT: No Joke

We all know the old joke: A guy says to his doctor, “It hurts when I do this [makes a waving motion].” His doctor studies the motion carefully and... ...Read more

Turn Down the Heat in an Ice Storm? When Hell Freezes Over

It was cold; really cold. I know because I was there. The end of January can be a dicey time of year in a regular Midwestern winter, but we... ...Read more

SEC Analysis Determines How Customers Buy

Knowing whether buyers conduct consideration with complete, partial or minimal information about the qualities of goods they seek is an essential starting point for customer experience strategy. This method... ...Read more

Build strong digital experiences with PK and Johns Hopkins

PK, the Experience Engineering firm, recaps items covered in a free webinar on January 23, 2019 (noon-1p.m. Central Time) convened by eHealthcare Strategies and featuring PK and Johns Hopkins. What... ...Read more