Lenati
News, events, and articles that originated on the Lenati website before joining forces with PK.
What’s a Customer Experience Worth?
Building a Business Case for Customer Experience All competitive businesses are dependent on their customer’s experience to drive their growth and prosperity. The interactions that happen every time a business... ...Read more
The Ultimate Guide to Customer Engagement
The Omni-Channel Strategy that Leading Companies Use to Drive Reach, Retention, and Revenue. In today’s marketing climate, a well-thought-out customer engagement strategy is essential. Customers choose how and when... ...Read more
Personalization is a data problem
In today’s consumer environment, everything revolves around personalization data. Customers expect that the brands they know and love, know them back. However, in order to have a personal relationship... ...Read more
The Loyalty – Customer Experience (CX) Connection
Customer-Centric Marketing Customer experience (CX) and customer loyalty both require integration across functional and programmatic aspects of a company to achieve customer-centric marketing. Download this article to learn more about:... ...Read more
The New Customer Experience (CX) Toolbox
6 Research Toolsets for Building a Better Customer Connection Delivering a “good” customer experience (CX) that is beneficial to both the customer and the company behind the brand may... ...Read more
Pilot Guide to Account-Based Marketing
B2B companies are racing to implement an ABM strategy, but 60% quit after just one pilot. Why? Shifting to an account-based strategy can significantly increase ROI, but only if... ...Read more
Making the Right MarTech Bets [Infographic]
As we’re all experiencing, the division between Marketing and IT has been rapidly shrinking over the past couple of years. Today, marketing teams are expected to be digitally savvy martech... ...Read more
Finding Millennials [Infographic]
The Millennial takeover is happening now. In 2019 they surpassed Baby Boomers as America’s largest living generation. Millennials are now a major part of the technology purchasing process for... ...Read more
Design Thinking and Customer Experience
There has been a great deal written about “design thinking” in the past few years. Much focus has been placed on its value in helping define business strategy, with industrial design... ...Read more
Let’s Get Phygital: Customer Experience (CX) in an Omnichannel Universe
Ten Ways to Connect with Customers in an Omnichannel Universe Customers aren’t connecting with businesses the way they did even a year or two ago. It’s difficult to overstate... ...Read more