Innovación

Vea las últimas noticias, eventos y artículos de PK sobre cómo construir una cultura de innovación. Obtenga valiosa experiencia en conocimientos de ingeniería y comience a optimizar su organización hoy.

Cómo diseñamos, construimos y manejamos el futuro

Hemos pasado las últimas dos décadas construyendo experiencias de extremo a extremo para las marcas más grandes del mundo, experiencias que generan resultados significativos, más rápidos y que son... ...Read more

Pilot Guide to Account-Based Marketing

B2B companies are racing to implement an ABM strategy, but 60% quit after just one pilot. Why? Shifting to an account-based strategy can significantly increase ROI, but only if... ...Read more

Vision 2020: Predictions for Agile Organizations

Growing up in Tijuana, I often came across “zonkeys” in the streets. Painted to look like zebras, these donkeys served as beasts of burden for tourists who came to Tijuana in search of “Old Mexico.” Why donkeys painted like... ...Read more

Why Your Enterprise Keeps Failing At Digital Transformation

Digital transformation has been pivotal to General Electric’s (GE) corporate strategy for years. The company first announced its Predix industrial software platform in 2013 and has since positioned itself as a... ...Read more

¿DevOps ha perdido su ritmo?

Una búsqueda en la web de “soluciones DevOps” arroja páginas sobre páginas de proveedores que sazonan sus materiales promocionales con vagas referencias a DevOps. Afirman que solo su compañía... ...Read more

Why agile projects fail: 3 ways to break the cycle

Maybe you’ve been through an agile project that looked like this: Design, build, test, deploy, and then blame other internal teams when the agile project fails. To learn how... ...Read more

Non-staffed clinics and pharmacies get test run in China

Ping An is China’s second-largest life and property & casualty insurer. In the next sixty days, they plan to open 1,000 non-staffed clinics. This is just two months from the debut... ...Read more

Modern Marketing Starts with a Quota [Infographic]

A few weeks ago we talked about the Death of the Sales Funnel with buyers calling the shots for how, where and when they want to talk to sales. The flip... ...Read more

Should Account-Based Marketing be a Part of Your Broader Marketing Strategy?

A Guide for B2B Enterprises Today’s business environment asks B2B marketers to create more impact with less budget, but the majority of marketing dollars fail to impact the accounts... ...Read more

Making the Case for Sales Enablement

Why Invest in Sales Enablement? Sales Enablement is no longer a trend. Organizations have dedicated roles focused on ensuring that sellers have the right content, tools and resources at... ...Read more