Mejora la lealtad del cliente

Vea las últimas noticias, eventos y artículos de PK sobre cómo mejorar la lealtad del cliente. Obtenga valiosa experiencia en conocimientos de ingeniería y comience a optimizar su organización hoy.

Cómo diseñamos, construimos y manejamos el futuro

Hemos pasado las últimas dos décadas construyendo experiencias de extremo a extremo para las marcas más grandes del mundo, experiencias que generan resultados significativos, más rápidos y que son... ...Read more

The Loyalty – Customer Experience (CX) Connection

Customer-Centric Marketing Customer experience (CX) and customer loyalty both require integration across functional and programmatic aspects of a company to achieve customer-centric marketing. Download this article to learn more about:... ...Read more

Customer Rewards Program Earn Models [Infographic]

Customer rewards programs remain an important tactic in many loyalty marketers’ playbooks. However, the prevalence of these programs coupled with what is often a limited value proposition for customers,... ...Read more

A New Methodology for Predicting the ROI of a Loyalty Program

Introducing the Lenati Loyalty ROI Simulator When making decisions around re-designing a loyalty program, marketers always want to know the return on investment (ROI) of the new loyalty program.... ...Read more

¿Son “Rundles” los programas de fidelización del futuro?

Las marcas trabajan constantemente para imaginar formas nuevas e interesantes de mantener a sus clientes comprometidos, retenidos y leales en un mundo lleno de opciones y competencia por la... ...Read more

The End of the Unsubscribe

How leading subscription services use digital engagement to keep their customers happy and renewing. Brands jumping into the world of subscription services often make the mistake of funneling a... ...Read more

On their Terms: Shifting Sales Tactics for Millennial B2B Tech Buyers

The classic stereotypes of B2B tech buyers no longer hold true. They are more likely to arrive tattooed and in sneakers and jeans than a suit and tie, and... ...Read more

On their Terms: Evolving Customer Success for Millennial B2B Tech Buyers

We’ve talked in past posts about how Millennials are stepping into B2B buying roles and overturning traditional ideas about how buyers want to interact with technology companies. But what... ...Read more

On their Terms: Millennials Shift the B2B Buying Journey

Enterprise technology buying is changing, driven by two major trends: the consumerization of B2B and a generational shift as Millennials step into decision-making roles. This has implications for everyone... ...Read more

Five Ways Retailers Can Use Events to Increase Loyalty and Revenue

Fostering a community with your customers is key to brand loyalty. Your best customers likely expect community. Emotionally connected customers have a 306% higher lifetime value, which means brands... ...Read more