Mejora la lealtad del cliente

Vea las últimas noticias, eventos y artículos de PK sobre cómo mejorar la lealtad del cliente. Obtenga valiosa experiencia en conocimientos de ingeniería y comience a optimizar su organización hoy.

PK Recognized as a Leader in 2019 Loyalty Service Providers Report by Independent Research Firm

PK receives second highest ranking in the current offering category (July 15, 2019) — PK, the strategy and design division of PK, has been named a leader by Forrester Research Inc. in... ...Read more

Las cinco “verdades de lealtad” que sustentan nuestro estatus como líder de lealtad

Nos complace anunciar hoy que Lenati, ahora PK, ha sido nombrada líder por Forrester Research Inc. en The Forrester Wave ™: Loyalty Service Providers, informe del tercer trimestre de... ...Read more

The Habits Behind a Highly Successful Loyalty Program

While there are many theories as to why some loyalty programs succeed while others either fail or run on autopilot without generating ongoing customer engagement, the science behind habitual... ...Read more

The Future of Consumer Loyalty

Even with a superior product, brands that only rely on traditional loyalty programs can lose to competitors who create a superior experience. Empowered by technology, the demands of the 21st-century... ...Read more

Using Habit Formation to Create a Successful Loyalty Program

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer... ...Read more

How to Solve Loyalty Pain Points

Building Loyalty With Privacy In Mind When building a loyalty program, it is more important than ever to include considerations around loyalty pain points like privacy and data security... ...Read more

Enhanced Experience: Satisfaction, Quality and Personalization

Quality has an important role in Satisfaction. Quality is not only a moderator of satisfaction, but it is a direct precursor to satisfaction. It is simply an evaluation by... ...Read more

I Can’t Get No…Satisfaction, Retention, and Churn

Picking up from last time, Personalization is very closely related to Retention in that timely Personalization actions can serve to stop Churn. Churn indicates the propensity of customers to... ...Read more

I Can’t Get No…Satisfaction, Quality and Personalization

As we explored in the last post, Quality has an important role in Satisfaction. Quality is not only a moderator of Satisfaction, but it is a direct precursor to... ...Read more

Rethinking Loyalty for Mobile

Once again, Amazon’s 2018 Prime Day sales broke previous records. Following the July 2018 event, the company reported that sales on its third-party marketplace were up nearly 90 percent... ...Read more