Modernizar experiencias

Vea las últimas noticias, eventos y artículos de PK sobre cómo modernizar las experiencias. Obtenga valiosa experiencia en conocimientos de ingeniería y comience a optimizar su organización hoy.

Cómo diseñamos, construimos y manejamos el futuro

Hemos pasado las últimas dos décadas construyendo experiencias de extremo a extremo para las marcas más grandes del mundo, experiencias que generan resultados significativos, más rápidos y que son... ...Read more

Utility Digital Experience Index

THE UTILITY DIGITAL EXPERIENCE INDEX ASSESSES TOP UTILITY WEBSITES The Utility Digital Experience (UDX) Index provides an objective and informed view of best practices, emerging solutions and performance of... ...Read more

Por qué somos expertas en momentos que importan

Después de estar en el hospital, obtener la autorización para irse a casa puede ser liberador y, a la vez, inductor de ansiedad al mismo tiempo. Lo que viene... ...Read more

Survival of the Fitting Room

Brick-and-mortar retail is struggling through massive store closures. With clients like Vans, Starbucks, Petco, and Nordstrom, PK knows how to escalate growth for leading retailers. Our retail e-book lays... ...Read more

Hospital Digital Experience Index 2018-2019

The Hospital Digital Experience (HDX) Index is a method for baselining the digital patient experience on hospital websites. It combines publicly observable use data and expert testing to spotlight... ...Read more

What’s a Customer Experience Worth?

Building a Business Case for Customer Experience All competitive businesses are dependent on their customer’s experience to drive their growth and prosperity. The interactions that happen every time a business... ...Read more

The Ultimate Guide to Customer Engagement

The Omni-Channel Strategy that Leading Companies Use to Drive Reach, Retention, and Revenue. In today’s marketing climate, a well-thought-out customer engagement strategy is essential. Customers choose how and when... ...Read more

Personalization is a data problem

In today’s consumer environment, everything revolves around personalization data. Customers expect that the brands they know and love, know them back. However, in order to have a personal relationship... ...Read more

The New Customer Experience (CX) Toolbox

6 Research Toolsets for Building a Better Customer Connection Delivering a “good” customer experience (CX) that is beneficial to both the customer and the company behind the brand may... ...Read more

Making the Right MarTech Bets [Infographic]

As we’re all experiencing, the division between Marketing and IT has been rapidly shrinking over the past couple of years. Today, marketing teams are expected to be digitally savvy martech... ...Read more