Origin

News, events, and articles that originated with other brands before joining forces with PK.

Let’s Get Phygital: Customer Experience (CX) in an Omnichannel Universe

Ten Ways to Connect with Customers in an Omnichannel Universe Customers aren’t connecting with businesses the way they did even a year or two ago. It’s difficult to overstate... ...Read more

The Guide to Driving Impact with Personalization

Personalization has been a topic of conversation among executives, marketers and leading brands for over a decade. In a 2014 study conducted by Adobe, when asked to prioritize one... ...Read more

The End of the Unsubscribe

How leading subscription services use digital engagement to keep their customers happy and renewing. Brands jumping into the world of subscription services often make the mistake of funneling a... ...Read more

Sessions we’re looking forward to at HCIC 2019

The Healthcare Internet Conference (HCIC) is just around the corner. One of the hottest conferences for those working in the healthcare marketing landscape, HCIC promises to bring together big ideas surrounding... ...Read more

Reflecting on 10 years of the New England Sitecore User Group

On October 16, we celebrated the 10-year anniversary of the New England Sitecore User Group meetup. The group, or #NESUG as it’s come to be known, was created by... ...Read more

What is a front-end developer these days?

The web as we know it is changing. The technologies, the software that they power and the talented minds that write them have all been experiencing a dramatic shift... ...Read more

On their Terms: Shifting Sales Tactics for Millennial B2B Tech Buyers

The classic stereotypes of B2B tech buyers no longer hold true. They are more likely to arrive tattooed and in sneakers and jeans than a suit and tie, and... ...Read more

On their Terms: Evolving Customer Success for Millennial B2B Tech Buyers

We’ve talked in past posts about how Millennials are stepping into B2B buying roles and overturning traditional ideas about how buyers want to interact with technology companies. But what... ...Read more

On their Terms: Millennials Shift the B2B Buying Journey

Enterprise technology buying is changing, driven by two major trends: the consumerization of B2B and a generational shift as Millennials step into decision-making roles. This has implications for everyone... ...Read more

How we approach digital experience design

One of PK’s guiding principles is that the best digital experiences are human experiences. To this end, our experience design team collaborates in ways to ensure that our clients achieve... ...Read more