Modernizar experiencias

Vea las últimas noticias, eventos y artículos de PK sobre cómo modernizar las experiencias. Obtenga valiosa experiencia en conocimientos de ingeniería y comience a optimizar su organización hoy.

Integrating Customer Experience & Customer Loyalty

Part One: Building a Customer-Centric Organization Businesses are making the shift toward a customer-centric operating model. As markets and channels have evolved, products and services have become less differentiated.... ...Read more

Finding Millennials [Infographic]

The Millennial takeover is happening now. In 2019 they surpassed Baby Boomers as America’s largest living generation. Millennials are now a major part of the technology purchasing process for... ...Read more

Design Thinking and Customer Experience

There has been a great deal written about “design thinking” in the past few years. Much focus has been placed on its value in helping define business strategy, with industrial design... ...Read more

Let’s Get Phygital: Customer Experience (CX) in an Omnichannel Universe

Ten Ways to Connect with Customers in an Omnichannel Universe Customers aren’t connecting with businesses the way they did even a year or two ago. It’s difficult to overstate... ...Read more

The Guide to Driving Impact with Personalization

Personalization has been a topic of conversation among executives, marketers and leading brands for over a decade. In a 2014 study conducted by Adobe, when asked to prioritize one... ...Read more

¿Qué es la experiencia en ingeniería?

PK es la firma de ingeniería de experiencia. Si no está familiarizado con nuestro trabajo, probablemente se esté preguntando: “¿Qué es la ingeniería de experiencia?” Más que un eslogan,... ...Read more

Cinco años en adelante: las interfaces de voz funcionarán como su “otro cerebro”

Hace aproximadamente una década, fui invitado a la conferencia magistral The Future of Digital Marketing en Londres. Los organizadores advirtieron que mi charla sobre cómo la era de los... ...Read more

Subscription Service Fatigue? Try a Digital Engagement Strategy

Curated services, monthly replenishments, rental services and premium access models vie for consumers’ attention in an overcrowded retail subscription market. Offering the promise of convenience and a personalized experience,... ...Read more

Reflecting on 10 years of the New England Sitecore User Group

On October 16, we celebrated the 10-year anniversary of the New England Sitecore User Group meetup. The group, or #NESUG as it’s come to be known, was created by... ...Read more

What is a front-end developer these days?

The web as we know it is changing. The technologies, the software that they power and the talented minds that write them have all been experiencing a dramatic shift... ...Read more