Percepciones

Las últimas ideas publicadas por el equipo de PK. Obtenga información valiosa para optimizar su organización hoy.

Healthcare Isn’t Ready for Real-World Data

Healthcare has a good problem: too much patient data. It’s everywhere, spewed across the care continuum from electronic health records (EHRs) to claims processing systems, pharmacy information systems and... ...Read more

Five Ways Retailers Can Use Events to Increase Loyalty and Revenue

Fostering a community with your customers is key to brand loyalty. Your best customers likely expect community. Emotionally connected customers have a 306% higher lifetime value, which means brands... ...Read more

Construyendo una aplicación con conciencia

Casi todos los adolescentes estadounidenses tienen un teléfono inteligente y casi la mitad dice que están en línea constantemente. Los efectos son dramáticos. Un estudio ha demostrado que más... ...Read more

Creating A Unified Commerce Experience

With new capabilities for AI and IoT being introduced each day, the tools of the future are making it easier to connect devices and equipment while also deriving analytic... ...Read more

Las cinco “verdades de lealtad” que sustentan nuestro estatus como líder de lealtad

Nos complace anunciar hoy que Lenati, ahora PK, ha sido nombrada líder por Forrester Research Inc. en The Forrester Wave ™: Loyalty Service Providers, informe del tercer trimestre de... ...Read more

Considerations for selecting a content management system

So you’ve decided it’s time for your organization to select a new content management system. From here, it’s just a matter of gathering information about what’s currently out there,... ...Read more

3 Reasons to Use Sitecore EXM for Email Marketing

Sitecore’s Email Experience Manager (EXM) has been around for more than five years but has only become an official feature of Sitecore 9. EXM allows marketers to create personable,... ...Read more

Putting the Pieces Together: Tips for Connecting Fragmented Data

Consumers increasingly expect an omnichannel shopping experience, and retailers are beginning to feel the urgency to respond. According to a recent Shopgate report, more than two-thirds (67 percent) of retailers now say omnichannel retailing... ...Read more

Learn to Set Up Your Microsoft Azure Dashboard with Dylan Young

It can be intimidating to learn how a new technology platform functions. Even the most technologically-savvy among us can feel disoriented by an unfamiliar interface and overwhelmed by all... ...Read more

Winning the Energy Utility Digital Experience Game

While recently researching technology adoption curves, I noticed many readily available illustrations begin with the emergence of the electrical grid. That seems to be a sensible entry point to... ...Read more